Meta Offers more Opportunities for Facebook and Instagram Creators to Generate Revenue

On November 6, 2023, Meta revealed updates to several of its products on Facebook and Instagram that support the revenue-generating efforts of creators.

What's new?

​For creators in the US, South Korea, and Japan, Meta is testing a new invite-only holiday bonus on Instagram. Creators who share their creativity through reels and photographs (carousels and single image posts) will receive a holiday bonus. Up until the end of the year, a selected number of creators will be invited to test out this bonus. Upon accepting an invitation, creators can start making money by activating the holiday bonus. As long as the content complies with content monetization policies, creators will be compensated according to the quantity of reel plays and photo views they receive throughout the bonus period. This will be known as the year-end bonus for creators in Japan and South Korea.

Image from Meta | Facebook

Instagram Subscriptions

In addition, Instagram creators who have already established a robust community can generate consistent and steady revenue streams through Instagram Subscriptions, which provide users with exclusive content and experiences. Over a million creators have signed up for active Instagram subscriptions since access was opened to more of them earlier this year, according to Meta. In 35 additional countries, creator subscriptions were most recently introduced.

Subscribe Button

Meta has released additional promotional tools to support creators in growing their subscriber communities. These features include making it easier for you to welcome new subscribers via DMs and Stories, as well as surfacing the Subscribe button when your followers view your content in Feed.

​For creators using this product on Facebook and Instagram, Meta presently waives subscription fees. Before changing this strategy, Meta states that they will give creators a six-month notice.

Image from Meta | Facebook

Facebook Subscriptions

Facebook also offers subscriptions, and over the coming months, Meta will keep opening up access to millions more creators. Meta is providing creators the option to provide their fans with free 30-day subscription trials and is expanding the methods for followers to subscribe, including through your Facebook Reels and Stories, in an effort to support creators in growing their subscription communities. Additionally, Meta is giving creators more discretion over pricing, allowing them to gradually alter the cost of their subscription.

Instagram Gifts​

​Creators can gain financial support and appreciation from followers of their work by giving them Instagram gifts. When someone loves a Reel, they may express their gratitude by buying Stars and sharing virtual presents right within the Instagram app.

​Recently, Meta expanded access to gifts to creators in the following countries: Japan, Latvia, Lithuania, Luxembourg, Malaysia, the Netherlands, Peru, Poland, Romania, Slovakia, Slovenia, Sweden, South Korea, Taiwan, Thailand, and Turkey; Austria, Belgium, Bulgaria, Chile, Colombia, Croatia, Czechia, Denmark, Estonia, Finland, Georgia, Germany, Greece, Hungary, Indonesia, Ireland, and Italy. Creators must meet partner monetization policies, have a professional account, be at least eighteen years old, and have 5,000 followers or more in order to be eligible for gifts.

Image from Meta | Facebook

According to Meta, from now until the end of the year, they will be offering limited-time virtual gifts with fall and holiday themes on Facebook. In order to try collecting gifts that unlock bonuses, they will invite creators to participate in competitions and create content regarding the holiday season. To express their gratitude to their favorite creators, fans can purchase these seasonal gifts with stars.

​Instagram Creators to Participate in Ads

In order to facilitate creator participation in ads, Meta is providing more details about ad eligibility when Instagram Stories are created. A creator will be prompted to fix any ad eligibility mistakes in their content if they choose to "Allow brand partner to boost" while creating a story.
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The goal of Meta's diverse suite of products is to enable creators to earn from brands, fans, and Meta. Meta hopes that creators will find a combination that works best for them. Meta stated that they will continue to offer a variety of ways for creators to connect with their audience and make money on Instagram and Facebook. Meta acknowledged that, depending on where they are in their creator journey, each creator has different monetization needs.