Google Adsense: Improve the Performance of your Google Ads

Learn to improve and develop your Google Ads strategies that drive results like an expert.

What is Google Adsense?

​You can put Google advertising on your website, blog, or vlog using Google Adsense, a free tool. Ads can be targeted to the site's audience and content and can in the form of text, graphics, or videos. These advertisements either earn income through pay-per-click or pay-per-impression models.

What is Pay-Per-Click?

PPC, often known as pay-per-click, is one of the most well-liked types of advertising. You are compensated each time a user hits an advertisement on your website, blog, or vlog.

​7 Stages of Pay-Per-Click Management

Research your market category

• Target customers and competitors
• Web analytics
• Keywords (Core keywords and long tail keywords)
• Volumes, margins, and values
• Conversion
• The buying process

Plan and structure you campaign or keywords

• Marketing mix
• Campaign budget
• Keywords (Identifying profitable keywords)
• Landing pages

Write your advertising copy

• Include keywords in your copy
• Tailor to ad groups
• Include headline, copy, display url and call to action

Organize bids

• Set a maximum cost per click
• Know value of clicks
• Know value of conversions
• Quality score
• Set up a keyword match hierarchy
• Only bid higher when quality score is high
• If conversion cost is unprofitable, reduce bids

Build landing pages

• Send the click traffic to appropriate pages
• Keep the landing page simple
• Focus on goals: Ecommerce sales and lead generation

Review performance

• Establish key metrics
• PPC reports and analytics
• Click through rate (CTR)
• Ad rank
• Conversions
• Cost per conversion
• Impressions
• Cost per sale
• Average cost per click (CPC)
• Return on investment (ROI)

Experiment and test

• What's working and not working?
• Track your progress and split test
• Eliminate negative terms
• Test different keywords, copy, and landing pages
• Test different bids

What are the benefits of Pay-Per-Click or PPC?

• Targeted advertising
• You only pay when people visit
• Immediate results
• Tracking of Return on investment (ROI)
• Improved user experience
• You control your costs

Geo Target You Ads

National

• Targets people nationwide
• Use location keywords (Region, city, neighborhood, or landmark)

Local

• Customized targeting
• Target area around your business (about 80% accurate based on IP addressing,. any range of miles, and can also use GPS coordinates)

​​Defining Profitability

Key Phrase Profitability = Traffic + Competion

Traffic

Number of searches in month

Competition

Other sites with this key phrase

Relevancy

Phase of the buying cycle

​Google Adsense Tips for Optimization

• Place your advertisements in prominent locations where visitors will notice the ads.
• Best performing ad sizes:

          300 x 250 most popular among advertisers
          160 x 600 easily fits in the sidebar of the site
          336 x 380 best for text only ads

• Place and ad in the middle or at the bottom of your articles (Readers will click it while looking for more resources or related information after reading).
• Increase relevance of your Google ads by linking to authority websites and using decriptive anchor text (This will also improve your organice ranking).