Axelum Resources Corp. Announces Plans to Support Long-Term Growth

Axelum Resources Corp., the country's leading fully integrated manufacturer and exporter of premium coconut goods, has revised key initiatives to relaunch its momentum and secure long-term growth.

“We recognize the importance of adapting in today’s business landscape by keeping in step with evolving market trends, pioneering fresh ideas and more importantly, embedding sustainability in our way of doing business. This critical focus is to ensure that we constantly serve the needs of stakeholders, while contributing to permanent solutions that alleviate marginalization and climate risks,” stated Mr. Romeo I. Chan, Chairman and Chief Executive Officer of Axelum Resources Corp.

After partnering with Metro Pacific Agro Ventures, Axelum has developed three strategies to pursue high-value commercial and sustainable opportunities:

Protect and Strengthen Core: B2B

Axelum aims to expand globally through distributorships, third-party brokers, and physical locations to reach neglected areas. For more than thirty years, Axelum has served a high-end customer base comprised of well-known international household names. Axelum recently strengthened its strategic capabilities by hiring experienced experts and reorganizing its salesforce to increase local presence, prioritize on-the-ground networking, and improve account service. Currently, Axelum is investing in several digital touchpoints to improve customer lead generation and raise mainstream awareness.

Expand into New Growth Spaces: B2C

Axelum aims to unlock the potential of its consumer segment by reintroducing existing products and establishing incubation initiatives for a health-conscious global population. Axelum is currently working on a pipeline of new product concepts in various phases of research and testing, with launches expected in the following months. Axelum's products are marketed and sold under indigenous labels: Fiesta and Fiesta Tropicale.

Amplify Sustainable Development

Axelum's fundamental values prioritize economic inclusion and social growth. Axelum seeks to have meaningful and long-term societal contributions that go beyond financial gain. Axelum plans to develop a structured sustainability framework in 2024, which will include long-term targets across its four key sustainability pillars: education, health, livelihood, and climate.