Wilcon Depot’s 104th store: In step with San Carlos Pangasinan’s progress

Progress feels different when it’s steady, not loud or rushed, rooted in the kind of grit and heart that defines its environs. That is exactly the kind of growth spurt that the province of Pangasinan has been showing. In the city of San Carlos, this is made more pronounced by the corporate collaborators and entrepreneurial alliances it continues to forge.

​Small wonder that Wilcon Depot chose this city for its 104th store in the country. The Philippines’ leading home improvement and construction supply retailer decided to open in bustling San Carlos, Pangasinan, marking its third branch in the province alongside Villasis and Sta. Barbara. 

What makes this location special isn’t just the geography; it’s the people. San Carlos is known for its agricultural strength, from thriving mangoes to its bamboo craft industry, making it a stand-out in Pangasinan’s agro-industrial hub. That’s exactly the spirit Wilcon Depot celebrates and supports. This new branch is more than just a physical expansion, but an invitation to be part of the everyday wins and long-term growth happening across this vibrant province.

Marking a new chapter in the province’s steady rise, Wilcon’s newest store in San Carlos, Pangasinan, stands as a symbol of growth, grit, and community-driven progress. It is the third branch in Pangasinan, joining Villasis and Sta. Barbara in bringing quality home improvement closer to more Filipinos.

“San Carlos gave us a warm welcome even before we had signed up. For that alone, I already consider this city one of the best decisions we’ve made,” said SEVP-COO Rosemarie Bosch-Ong in her welcoming remarks, reflecting the heartfelt connection 
Wilcon already shares with the city. 

Designed to bring quality even closer to home, the San Carlos store brings together top-notch building materials, trusted home improvement brands, and expert service under one roof. From full-scale construction projects to weekend DIYs, the store is equipped to meet the evolving needs of homeowners and professionals alike, making access to reliable products easier than ever for communities in and around Pangasinan. 

Customers can look forward to shopping for trusted names such as Heim, Alphalux, Rubi, Grohe, Kohler, Pozzi, Franke, Hills, and P.Tech, among many others. Industry professionals from San Carlos can also enjoy the ABCDE+ Loyalty Program, built specifically for architects, builders, contractors, designers, and engineers. With exclusive rewards, perks, and a more seamless shopping experience via the My Wilcon App, the program supports those who design and construct the spaces we live in. 

As with all Wilcon Depot locations, the San Carlos store offers a variety of value-added services like the Design Hub, for customers who want 3D renderings of their envisioned spaces; showrooms that showcase curated room setups for inspiration; Tile Studio, which helps in choosing the perfect tiles for your space; and the ABCDE Lounge, a desiccated space for professionals to collaborate and consult with their respective clients.

More than just shelves and aisles, Wilcon Depot San Carlos opens doors for opportunity and connection. As shared by the President and CEO Lorraine Belo-Cincochan, “Stores don’t just magically rise from the ground. Each is a product of people’s hard work, shared effort and purpose.”

San Carlos, with its active commercial activity, growing residential areas, and rich agricultural background, is the ideal location for Wilcon’s next step. Known as the progressive city in Pangasinan, its accessibility to neighboring municipalities and provinces makes it a strategic hub for both residential and commercial builders. 

As Wilcon continues to grow, the heart of its mission remains the same– to help every Filipino build better homes and better lives, wherever they may be.