Vitarich Corporation Drives Growth with Expanded Retail Presence

​Vitarich Corporation announces key milestones in its growth strategy, including a major expansion into modern trade channels and e-commerce. These initiatives underscore VITA’s commitment to innovation, market expansion, and meeting the evolving needs of consumers.

CEO Rocco Sarmiento stated, “These developments mark an important step in our journey to better serve our customers. By improving our presence in both physical stores and online platforms, we are bringing greater value to consumers and developing a deeper level of engagement with them. Our team’s dedication and hard work have made these achievements possible, and we are confident in our continued growth.”

Expansion into modern trade channel

New retailer partnerships

VITA recently added 290 retail locations to carry its fresh and frozen chicken products, partnering with leading supermarkets across Greater Manila Area including SM Hypermarket, SM Supermarket, SM Savemore, Puregold, and AllDay, among others. Its products are now available in over 340 outlets, with more locations to be added in the year.

Increased opportunities

With this broader accessibility, VITA aims to give customers more choices and convenience. The company also expects to improve the profitability of the business as it reduces reliance on volatile open markets and stabilizes profit margins.

Launch of Cook’s brand on e-commerce

New online marketplaces

In addition to Cook’s offerings in Rare Food Shop, BuiltaMart, and Pacific Bay, the brand recently opened its official stores in Lazada, Shopee, TikTok Shop, GrabMart, and Pick.A.Roo. These platforms offer enhanced features such as responsive design for mobile devices, personalized product recommendations, multiple secure payment options, and high-quality product images and videos. Customers get exclusive access to year-round deals and offers, including special prices and free branded merchandise for qualified purchases.

Expanded digital presence

By using advanced e-commerce technologies, VITA enhances the customer experience through user-friendly navigation, real-time order tracking, and live chat support. These improvements not only streamline the shopping process but also increase marketing efficiency and customer engagement.

Sold under the Cook’s brand, VITA offers an innovative and distinctive selection of fresh and ready-to-cook chicken products, including Fresh Whole Chicken, Freshly Frozen, and Flavor Origins, which comes in three flavors: Mediterranean Roast, South African Roast, and French Roast.

Vitarich Corporation is a leading poultry integrator and manufacturer of animal feeds and food products in the Philippines. Certified to international standards for sanitation, food safety, and quality, VITA operates in three primary industry segments: feeds, foods, and farms—forging livelihood and nourishing lives.