Universal Robina Corp. Names Anna Milagros David as First President of BCF

​Universal Robina Corporation (URC) has announced the appointment of Anna Milagros “Mian” D. David as the first President of its Branded Consumer Foods (BCF) business in the Philippines.

Mian spent 17 years in Sales and Marketing in one of the largest multinational companies, holding both local and global roles. Upon joining URC in 2018 as Vice President for Beverages, she revived the growth of Great Taste coffee. She also refreshed and reengineered the C2 portfolio, helping grow volumes while improving profitability, cementing its place as the dominant leader in ready-to-drink Tea. She then moved on to also handle Snack Foods, widening URC’s market share lead in Snacks, Cookies, Chocolates, and Candies, where URC holds the #1 spot.

Before her appointment as President of BCF Philippines, Mian held the positions of Managing Director for URC International and Chief Marketing Officer.

Over the last two years, she led URC International as it boosted incremental revenue and achieved double-digit operating margins. Her drive for innovation vibrancy was evident with new products launched in the last three years contributing over 8% of URCI’s incremental sales.  In Vietnam, C2 has become the number two player in Ready-to-drink Tea, marking multiple years of high double-digit growth. In Biscuits, URC continues to lead in Thailand and has strengthened its dominance in Malaysia. 

In her new role, Mian will oversee URC’s Branded Consumer Foods business in the Philippines, driving strategic initiatives to strengthen URC’s market leadership, deliver value to consumers and drive sustainable growth.

“We want to focus on driving topline and market share,” Mian said. “And we will do that by remembering our mission: to delight the people we serve.”

URC has been a trusted name in the Food and Beverage industry for almost 70 years. It’s well-loved brands like Great Taste, C2, Piattos, and Cream-O are present in 9 out of 10 Filipino households.