UBx Appoints Dan Marogy as Chief Executive Officer

The Board of UBx Philippines, the fintech arm of Union Bank of the Philippines, has appointed Dan Marogy as Chief Executive Officer effective September 1, 2025.

Marogy brings over 16 years of transformative leadership experience across capital markets, digital ecosystems, fintech, e-commerce, and retail. He is known for his strategic vision and operational excellence, having led Foodpanda Philippines and 7 Eleven CLiQQ to significant market growth and innovation.

As CEO of Foodpanda Philippines, Marogy positioned the Philippine business as APAC’s innovation hub and grew the company’s topline significantly by diversifying its offerings into fintech, logistics, grocery retail and quick commerce.

Most recently, Marogy was Founder and Managing Partner of Brookland Advisors, where he advised on high-impact transformations, equity raises, and fintech integrations for leading firms in Southeast Asia and Europe.

“We are excited to welcome Dan as the new CEO of UBx. His proven leadership and deep expertise in scaling digital platforms will be instrumental in accelerating UBx’s growth and advancing our mission to build the future of financial services through innovations in embedded finance,” said Jose Emmanuel U. Hilado, Chairman, UBx Board of Directors.

“We also extend our gratitude to Mario Domingo, UBx Chief Commercial Officer, who ably served as officer-in-charge during the transition period, ensuring continuity and stability in our operations,” Hilado added.

Since its inception in 2018, UBx has become a premier technology company delivering transformative digital solutions for enterprises and government, with embedded finance as a core accelerator and differentiator. UBx remains at the forefront of driving digital transformation through its comprehensive local financial expertise and global fintech capabilities, bolstered by its affiliation with UnionBank and SBI Holdings of Japan.

UBX is a wholly-owned subsidiary of the Aboitiz Group’s UnionBank, spun-out to drive financial inclusion and business growth for the underserved.