Strong Take-Up at Cresendo Highlights Tarlac’s Rising Property Market

Investor demand is accelerating at Cresendo, Ayala Land’s 290-hectare estate in Tarlac, as commercial lots sell out quickly and national brands establish presence in the province.

Phases 1 and 2 of Cresendo’s commercial lots have been fully taken up, prompting the developer to roll out Phase 3 inventory worth P4.4 billion. Its 32-hectare industrial park is also 98 percent sold, with locators expected to generate around 2,000 jobs once operations commence.

The estate’s growth comes as Tarlac posts a 6.7 percent GDP expansion, outpacing the national average and benefiting from infrastructure links such as SCTEX and proximity to Clark International Airport. Rising household incomes and urban migration have also contributed to sustained property demand. 

Brands and Institutions Move In

Several national retailers have opened at Cresendo in recent months, including McDonald’s, which unveiled its first “Green & Good” sustainable store in Tarlac. MerryMart Supermarket and 7-Eleven are now operational, while Don Bosco Tarlac has expanded its programs with Senior High School and technical-vocational courses.

Upcoming establishments such as 21st Bean Café, Velvet Vibes, and MiPanda are also expected to boost foot traffic as Cresendo positions itself as a new downtown district for northern Central Luzon.

“The speed of take-up reflects strong confidence in Tarlac’s potential as the next commercial hub north of Metro Manila,” said Clarence Carcellar, project development manager for Cresendo.

Community and Civic Features

Beyond commercial activity, Ayala Land has integrated civic and lifestyle spaces into the estate. A 1.5-hectare town plaza, multipurpose field, and themed garden are already serving as venues for community gatherings and events such as Al Fresco Nights, which highlight local businesses and talent.

“These community events not only bring people together but also strengthen the value proposition for investors and locators,” said Christine Enriquez-Yabao, Ayala Land Estates’ marketing manager for Central Luzon and business synergies.

Shaping Tarlac’s New Downtown
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With new retail locators coming in and Phase 3 now underway, Cresendo is positioned to become a key growth center in Central Luzon over the next decade. The development’s combination of commercial, industrial, and civic features align with Tarlac’s evolving role as a business hub outside Metro Manila.