SMHCC’s Iconic Property in Tagaytay Honored as Tourism Pillar Awardee at DOT’s 1st Philippine Tourism Awards

Taal Vista Hotel, honored as a Pillar Awardee at the 1st Philippine Tourism Awards.

Taal Vista Hotel has officially been recognized as a Tourism Pillar Awardee at the inaugural Philippine Tourism Awards, one of the highest honors in the country’s tourism sector. The awarding ceremony was held on 8 September 2025 at Okada Manila, where the hotel’s delegation—General Manager Ramon Makilan, Director of Sales & Marketing Mary Rose Lomibao, and Cluster MarComm Manager Faith Dimaano—accepted the accolade with pride.

The Tourism Pillar Award was introduced by the Department of Tourism (DOT) as part of its 50th founding anniversary celebration. This one-time recognition program honors the pioneers and trailblazers whose contributions have helped shape the Philippine tourism industry. It pays tribute to individuals, enterprises, destinations, and organizations that have stood the test of time and set the foundation for growth.

For the enterprise category, honorees must be primary tourism establishments operating continuously for at least 50 years, while the individual category recognizes professionals with a tourism career spanning no less than 35 years. These stringent criteria ensure that recipients embody both longevity and impact.

Receiving this award further cements Taal Vista Hotel’s enduring legacy as a pillar of Filipino hospitality. Established in 1939, the hotel has remained a trusted destination for generations of travelers, seamlessly blending heritage and modern comforts. As noted by Tourism Secretary Christina Garcia Frasco, the awardees have “raised the standards” and “showcased Filipino hospitality on the world stage.”

“We are deeply grateful to be recognized as a Pillar Awardee at the 1st Philippine Tourism Awards. This honor affirms our nearly nine decades of dedication to guest experience, cultural heritage, and service excellence,” said General Manager Ramon Makilan, underscoring the team’s continued commitment to tradition and innovation.

With this recognition, Taal Vista Hotel looks ahead to its 86th anniversary in 2025, carrying its legacy of excellence into a new era of hospitality.

As a cultural landmark in the heart of Tagaytay, Taal Vista Hotel remains committed to elevating its service and adapt to the changing needs of guests, all while preserving the warmth and friendliness of its staff.

SM Hotels and Conventions Corp. (SMHCC) is the hospitality arm of SM Prime Holdings Inc. Currently, the SMHCC portfolio is comprised of ten (10) hotel properties with a combined inventory of more than 2,600 rooms and over 42,000 sqm. of leasable convention space. The list of properties under SMHCC includes Taal Vista Hotel, Pico Sands Hotel, Conrad Manila, Lanson Place Mall of Asia, Radisson Blu Cebu, Park Inn by Radisson Clark, Park Inn by Radisson Davao, Park Inn by Radisson Iloilo, Park Inn by Radisson North EDSA, Park Inn by Radisson Bacolod, and the SMX Convention Centers and trade halls.