Smart Partners with Adobe and Amdocs to Deliver World-Class Customer Experiences

Smart Communications, Inc. (Smart), the wireless services arm of PLDT Inc. (PLDT), has teamed up with Adobe, a global leader in helping brands deliver exceptional digital experiences, and Amdocs, a leading provider of software and services to communications and media companies, to pave the way for a more data-driven and customer-centric approach to serve its subscribers across the country.

With this strategic partnership, Smart becomes the first mobile operator in Southeast Asia to use the Adobe Experience Platform to integrate customer insights and deliver the most relevant services, including real-time services tailored to their needs. Amdocs will provide the platform to Smart.

"Our collaboration with Adobe and Amdocs is a significant milestone in our digital revolution roadmap to deliver amazing experiences to our customers," said Anastacio "Boy" R. Martirez, Smart Chief Operating Officer.

"By leveraging industry-leading Adobe Experience Platform and Amdocs' advanced technologies and methodologies, Smart is uniquely positioned to engage with our subscribers and serve them effectively and efficiently than ever before," Martirez added.

Adobe Experience Platform (AEP) is an industry-leading technology platform that will enable Smart to connect customer data from several channels and gain greater insights into customer demands. Powered by AEP, enterprise applications such as Adobe Real-Time Customer Data Platform (Real-Time CDP) and Adobe Journey Optimizer will give Smart the agility to adapt to customer behaviors in real time and deliver personalized customer experiences at scale via tailored offerings across multiple touchpoints such as mobile applications, social media, and messaging platforms.

Smart will be able to discover customer trends and improve customer interactions through generative AI capabilities, such as AI Assistant, which are built in Adobe's applications. This will dramatically increase productivity and the impact of marketing efforts.

​"This world-class innovation empowers Smart to be more agile and responsive to the needs of our subscribers anytime, anywhere, strengthening our commitment to customer obsession. Put simply, our new customer experience platform is simply amazing," Martirez said.

"Today, Adobe Experience Platform is the solution of choice for some of the world's biggest businesses, as they look to build a single view of customers and seamlessly engage with them across channels. Smart is leading the way in redefining customer experiences in the Philippine telecom industry, and we are thrilled to be a strategic partner in their incredible digital transformation journey," said Shashank Sharma, Senior Director of Adobe Digital Experience, Korea and Southeast Asia.

"We are delighted to collaborate with Smart and Adobe in delivering these new capabilities so Smart can make it amazing each day for their end users," said Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs.

Beyond improving its customers' daily lives, Smart's partnership with Adobe is anticipated to expand customer interactions, boost loyalty, and drive growth in an increasingly digital environment.

Smart Communications, Inc. (Smart) is a wholly owned wireless communications and digital services subsidiary of PLDT, Inc., the Philippines’ largest and only integrated telecommunications company. Smart serves approximately 97% of the country’s population with its combined 2G, 3G, 4G LTE, and 5G network, providing mobile communications services, high-speed internet connectivity, and access to digital services and content to Filipinos, supporting the country’s growing digital economy, and providing the best customer experience for an increasingly digital Filipino lifestyle.

​Adobe is changing the world through digital experiences.

Amdocs helps those who build the future to make it amazing. With our market-leading portfolio of software products and services, we unlock our customers’ innovative potential, empowering them to provide next-generation communication and media experiences for both the individual end user and enterprise customers. Our employees around the globe are here to accelerate service providers’ migration to the cloud, enable them to differentiate in the 5G era, and digitalize and automate their operations. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $5.00 billion in fiscal 2024.