SM Supermalls Logs Historic 5.2M Average Daily Visitors

​SM Supermalls, the mall operations unit of SM Prime Holdings, recorded an all-time high in average daily foot traffic in 2024, increasing by 6% from 4.9 million to 5.2 million. Favorable economic conditions, mall and tenant expansion and a strong mix of entertainment and in-mall events contributed to the record performance.

​“This milestone reflects the trust and loyalty of our shoppers, the strength of our tenant partnerships and the evolution of our malls as vibrant community hubs,” said SM Supermalls president Steven T. Tan.

By the end of 2024, SM Supermalls had 22,579 tenant stores. Nearly 70% of these are micro, small and medium enterprises (MSMEs), making SM Supermalls the largest marketplace for MSMEs in the Philippines.

Throughout the year, SM Supermalls also welcomed new foreign brands. Among them were Disney Store, National Geographic, Nitori and Paris Baguette.

In 2024, SM Supermalls expanded its footprint with the opening of two new malls. SM City Caloocan debuted on May 17, covering 53,577 square meters across three levels. Later in the year, SM J Mall, the 87th SM mall in the country, opened on October 25, offering 78,229 square meters of retail space across four levels.

This year, SM malls will continue to attract visitors by hosting large-scale events, regular activities and exciting new attractions. These include weekly job fairs, the launch of MOA Sky and Sky Bark, fan meets and SM Little Stars—the country's biggest and longest-running mall-based kiddie talent search.

For 2025, approximately P21 billion has been allotted for the expansion of SM Supermalls’ gross floor area (GFA). New developments will add 205,400 square meters of GFA, while 124,488 square meters of existing mall space will undergo redevelopment.

"As we enter SM’s Bold New Era, our expansion strategy remains focused on strengthening our presence in key areas, curating an optimal tenant mix and continuously evolving with our customers to meet their changing needs and aspirations," Tan added.