SM Prime's Signature Series in Talks with Strategic Partner for Prime Makati Development

Signature Series by SM Residences, the premium primary residential brand of SM Prime Holdings (SM Prime), is finalizing a strategic partnership for a landmark development in Makati City.

​Located in an upscale enclave, this planned property places Signature Series in one of the most desirable luxury residential areas in the Philippines.

“If we study the residential market in the Philippines, we see that the space for premium primary residential has not yet been addressed to its best capacity. Signature Series by SM Residences is entering this space to make a new mark, harnessing SM’s strong organization, resources, and commitment,” stated Jose Juan Jugo, Executive Vice President and Signature Series Group Head.

The availability of prime land in Makati City is extremely scarce, and this inherent scarcity drives up the value of existing luxury properties—and makes new developments highly anticipated and priced at a premium.

“Signature Series is all about creating value,” added Jugo. “In the future, your Signature Series property will certainly appreciate. It’s also intended to be future-proof and can be passed on to the next generation. Moreover, it’s about delivering the best possible quality. That is our commitment to the prospective residents of our properties.”

According to Colliers Philippines' Q1 2025 report, Makati CBD had less than 1% unsold ready-for-occupancy condos and maintained low office vacancy at around 8%—indicating sustained demand for upscale living.

Colliers also notes that luxury and ultra-luxury segments remain resilient despite broader condo oversupply, with units priced above P12 million attracting investors seeking premium features, sustainability and capital growth.

The post-pandemic residential market has also seen an uptick in demand for larger units as buyers seek more space for work-from-home arrangements, family living, and overall comfort. This also comes with more discerning tastes, as buyers now demand for residences with reliable property management and comprehensive amenities that support a holistic lifestyle.

More importantly, affluent buyers are increasingly looking at sustainability and wellness features of future residences. These include green building technologies, sustainable materials, and wellness-oriented amenities, such as air purification systems, expansive green spaces, smart home technology, and dedicated wellness centers.

“We see strong demand from high-net-worth individuals and families. Signature Series in partnership with a key player in the luxury residential space is set to deliver on the premium living requirements that these discerning individuals are looking for,” stated Jugo.