SM Prime Holdings, Inc. Expands Visayas Footprint with Opening of SM City J Mall in Mandaue City

SM Prime Holdings, Inc. (SM Prime), a leading integrated property developer in Southeast Asia, has announced the grand opening of SM City J Mall in Mandaue City, Cebu on October 25, Friday. This strategic expansion marks SM Prime’s fourth mall in Metro Cebu, eighth in the Visayas region and 87th in the Philippines.​

“The opening of SM City J Mall reflects our confidence in the robust economic growth of Central Visayas,” said SM Prime President Jeffrey C. Lim. “This new mall is designed to cater to the increasing demand for premium commercial and lifestyle experiences in Mandaue City.”

The City of Mandaue is a first-class highly urbanized city located in the central-eastern coastal region of the island province of Cebu. It is the industrial hub in the Central Visayas region and hosts around 10,000 industrial and commercial locators. According to data from the Philippine Statistics Authority, Central Visayas posted the highest economic growth rate among the country's 17 regions in 2023, expanding by 7.3 percent.

SM City J Mall is situated along the bustling A.S. Fortuna Street in Barangay Bakilid, maximizing accessibility and visibility for both residents and tourists. The four-level mall has over 100,000 square meters of gross floor area (GFA), offering a diverse mix of retail, dining and entertainment options.

Reflecting strong tenant demand, SM City J Mall has already pre-leased approximately 80% of its gross leasable area. Anchor tenants include The SM Store, SM Hypermarket, SM Appliance Center, Watsons, Uniqlo, Levi’s, Miniso, Pet Express, Sports Central, Ace Hardware, BDO and Chinabank.

To enhance customer experience and drive foot traffic, SM City J Mall will feature two Director’s Club cinemas, a curated Food Hall and unique lifestyle services. The building is also designed to provide ample parking for a thousand vehicles.

“Our expansion into thriving regional hubs like Mandaue City is integral to our strategy of driving economic progress across the Philippines and delivering sustainable value to our stakeholders,” added Lim.