SM Investments, Philippine Airlines Forge a Stronger Partnership for Bigger Shopping and Traveling Rewards

In an effort to strengthen its "Shop to Fly, Fly to Shop" campaign, which offers members access to exclusive shopping and travel benefits, SM Investments, through its SMAC (SM Advantage Card) loyalty program and Philippine Airlines' (PAL) Mabuhay Miles, recently renewed their partnership.​

SMAC has been driven for over 20 years by a dedication to providing members with an unmatched shopping experience through its robust network of over 4,000 partner stores across the country, including partnerships with retail partners like Toy Kingdom, Crocs, SM Store, and Uniqlo, to mention a few. In addition, PAL Mabuhay Miles maintains active partnerships with travel agencies, hotels, banks, and cruise lines.

“We are grateful to have found a partner in PAL Mabuhay Miles that shares our values and dedication to providing the best services and fostering customer loyalty. Our partnership renewal marks the beginning of a new era of rewards. And today, we’re starting another chapter filled with greater opportunities to bring more benefits, convenience, and make our members’ experiences more rewarding than ever,” said Kevin Hartigan-Go, Chief Operating Officer, SMAC.

“This partnership represents more than just a synergy between two esteemed brands; it signifies a commitment to enhancing the lives and experiences of our loyal customers, setting a new benchmark for the industry,” said Captain Stanley Ng, President and Chief Operating Officer, PAL.

As both brands continue to expand the benefits for their respective member base, Hartigan-Go underscores the significance of forging partnerships to improve their rewards system sharing that “this is more than just a continuation of our collaboration, but it also cements our commitment to combining our resources to deliver exceptional experiences and reward our most loyal members.”
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Effective September 1, the conversion structure of SMAC Points to Mabuhay Miles and vice versa will be higher to allow the members to shop more and fly more.