Alfamart, the SM Group's superminimart network, just inaugurated its 2000th store in a residential neighborhood in Sta. Rosa, Laguna. This milestone demonstrates Alfamart's persistent commitment to improving grocery shopping accessibility in local neighborhoods and communities. Harvey Ong, Chief Operating Officer of Alfamart, underscored the brand’s dedication to meeting community needs, stating, “Alfamart sees immense value in serving underserved communities. Our 2000th store marks a pivotal milestone, and the warm reception in Balibago underscores the impact our presence can have.”
Alfamart combines the convenience of a corner store with the comprehensive goods of a supermarket, a model that is rapidly gaining appeal throughout Southeast Asia, particularly among families and local markets that value convenience. Alfamart takes pride in providing a varied range of products designed specifically for on-the-go customers, including ready-to-cook and ready-to-eat dishes. With efficient distribution centers in Laguna, Quezon, Cavite, Bulacan, and Pampanga, the chain assures a steady supply of items across its network of outlets. Alfamart, a joint venture of SM and Indonesia's PT Sumber Alfaria Trijaya Tbk, celebrates its tenth anniversary in the Philippines this year. Since opening its first store in June 2014, Alfamart has significantly expanded its reach, improving access to basic necessities in many neglected communities across the country. Alfamart’s 2000th store in Sta. Rosa, Laguna, the 18th in the area, has received commendation from local officials and residents alike. Mayor Arlene Arcillas of Sta. Rosa, Laguna, emphasized the store’s significance, remarking, “With Alfamart here, residents can conveniently access quality products at reasonable prices.” Residents, such as 55-year-old Bernadette Gonzales, a member of the village’s board of directors, expressed gratitude for the new store, highlighting its convenience. “Having an Alfamart nearby has been immensely beneficial. With limited transportation options, the savings are substantial, especially with the store open until midnight. It’s a significant help to us.” Harvey Ong reaffirmed Alfamart’s commitment to residential locations, aiming to serve as an extension of every family’s pantry and kitchen. “We are dedicated to providing a variety of merchandise, including fresh produce and frozen goods, precisely tailored to meet local needs,” Ong affirmed.
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