SM Group Expands MICE Destination in Clark, Pampanga

The SM group, through SMX Convention Center Clark, intends to increase its capacity to hold large-scale events by adding usable area between 2026 and 2028. SMX Clark is already planning an expansion to meet the region's expanding demand.

​This is made possible by the SM group's integrated property development strategy, which reinforces its commitment to Clark's growth as a top destination for Meetings, Incentives, Conferences, and Exhibitions (MICE). Once built, it is expected to be one of the largest SMX venues.

“Through the combined efforts of SM’s business units such as Park Inn by Radisson Clark, SMX Convention Center, and SM City Clark, we help support the vision to transform Clark into a thriving hub for MICE activities,” said Mr. Eduardo Miguel Morato, Cluster Senior Branch Manager for SMX Clark.

“In addition to driving growth for MICE in the region, it also generates livelihood opportunities within the community and spurs local tourism activities,” he added.
 
The MICE industry in Central Luzon's Clark Freeport and Special Economic Zone continues to grow, as the SM group's presence in Clark creates a seamless experience for MICE participants. SMX's closeness to Clark International Airport—a 20-minute drive via Manual Roxas Highway—allows travelers, whether leisure or business, to conveniently access SM's one-stop hub for international events, lodgings, and sophisticated retail services.

The Clark Development Corporation (CDC) stated that SM's impact on Clark's tourism sector is evident in the overall number of visitor arrivals in the Clark Freeport Zone, particularly in terms of same-day guests.

From January to June 2024, there were a total of 16.3 million tourists who visited Clark categorized as overnight arrivals, same-day guests, and airport arrivals. Same-day guests were recorded at 14,586,705 from 740,783 same-day guests in the same period last year, marking a 1,869% increase.

Synergy plays a significant role in supporting this growth, with Park Inn by Radisson Clark offering over 200 rooms and plans for expansion already in progress. In anticipation of this potential growth, the hotel taps into local talent, seeking individuals who truly understand the community. This is reflective of Park Inn’s staff members, 80% of whom are locally hired from Pampanga.