Robinsons Retail to Expand into Motorcycle Retailing

​Robinsons Retail Holdings, Inc., through its wholly owned subsidiary Robinson’s Supermarket Corporation, today signed a Share Purchase Agree ment to acquire 100% of Premiumbikes Corporation from Mr. Lance Gokongwei, following the approval of the transaction by the company’s Board of Directors earlier today. The agreed purchase price is P146.4 million, equivalent to 1.0x Premiumbikes’ audited book value for 2024. Premi umbikes is a motorcycle retailer in the Philippines, currently operating 214 stores nationwide.

Robinsons Retail engaged a third-party financial consultant to prepare a fairness opinion and val uation report on the Premiumbikes shares. The transaction was reviewed by Robinsons Retail’s Related Party Transaction Committee, which subsequently endorsed it to the Board of Directors for approval. The acquisition is subject to customary closing conditions, including regulatory clearance from the Philippine Competition Commission.

With consistent profitability over the past few years, Premiumbikes is well-positioned for integra tion into a retail operator like Robinsons Retail. For full-year 2024, Premiumbikes reported net sales of P4.17 billion (+15.2% year-on-year) and EBITDA of P324.2 million (+36.7% year on-year).

This acquisition enables Robinsons Retail to enter the growing motorcycle market in the Philippines, in line with its strategy to diversify revenue streams and expand into profitable retail for mats. Rising demand for motorcycles points to a promising industry outlook. The market remains underpenetrated, with a motorcycle possession ratio of eight people to one motorcycle (8:1) in the Philippines, compared to 4:1 in Indonesia and Vietnam, and 3:1 in Thailand.

“The Philippines still has a low motorcycle penetration ratio compared to other Southeast Asian markets, which gives us a lot of room to grow,” said Joselito O. Pojol, General Manager of Pre miumbikes. “We are excited to become part of the Robinsons Retail group and look forward to bringing our stores and services to more communities across the country.” 

“This acquisition marks a key milestone for our company as we enter a new and fast-growing category that is also profitable,” said Stanley C. Co, President & CEO of Robinsons Retail. “This move reflects our commitment to enhancing the retail experience and providing accessible, relia ble, and affordable products that meet the evolving needs of Filipino consumers.”