Robinsons Hotels & Resorts and Hira Holdings, Inc. to Launch First Luxury Villa in Siargao

​Robinsons Hotels & Resorts (RHR) signs Hira Holdings, Incorporated (HHI) for a ten-year Management Agreement to bring global hospitality standards with a unique Filipino heart of service to Siargao.

This partnership envisions to open an exquisite eco-friendly villa resort by 2026 at Brgy. Malinao, General Luna in Siargao Island, with a total land area of 2,856 square meters.

Hira Holdings Inc. (HHI), known as the first franchisee of the country’s leading quick-service restaurant – Jollibee, confidently ventures into hotel development because of its confidence with RHR as it aligns with their vision to propel the Philippines at the forefront of the Southeast Asian tourism industry.

“We are grateful to RHR for opening this opportunity to us. We are confident with the brands and capacity of Robinsons Hotels that’s why it was easy for us to trust and sign with our very first hotel and we look forward to building more with them in the future,” said Mr. Haresh Hiranand, President of Hira Holdings Inc.

Robinsons Hotels & Resorts (RHR), the country’s leading hospitality group, is proud to have this project included in its growing hotel portfolio. RHR has 30 hotels strategically located nationwide under five local hotel brands namely, Go Hotels, Go Hotels Plus, Summit Hotels and Resorts, Grand Summit Hotels and Fili Hotel.

Barun Jolly, Senior Vice President and Business Unit Head of Robinsons Hotels & Resorts, expressed his enthusiasm, "We are delighted to have this meaningful partnership with Hira Holdings Inc., a company that holds the same values with RHR. This partnership signifies a step forward in our mission to continuously expand our presence geographically while maintaining our commitment to exceptional service and sustainable practices."

ira Holdings Inc. shares RHR’s vision of promoting sustainable tourism and delivering highquality hospitality experiences. This collaboration aims to boost Siargao’s tourism appeal while providing guests with a serene retreat that reflects the island's charm and tranquility.

Siargao, famous for its world-class surfing spots, has seen significant growth in tourism over recent years. A whopping 529,822 tourist arrivals were recorded in 2023 vs 2022’s count of 125,008 tourist arrivals. This burgeoning popularity makes Siargao an ideal location for RHR’s newest luxury venture.

Barun adds that RHR’s expansion plans have diversified to include franchising and management agreements. “We are confident in the bullish economic projection of the country and with our expertise in hotel brand development we would like to enable optimistic investors who want to venture into the hospitality industry as well.” 

Robinsons Hotels & Resorts, a business unit of Robinsons Land Corporation, is the leading hospitality group in the Philippines, known for its diverse portfolio of hotels and resorts across the country. Committed to providing exceptional guest experiences, RHR emphasizes sustainability, innovation, and Filipino hospitality in all its properties.

Hira Holdings Inc. is a family office focused on developing premium properties in key locations. With a strong commitment to quality and sustainability, Hira Holdings Inc. aims to create spaces that offer unique and enriching experiences for their guests.