Puregold Clinches Two International Awards at Retail Asia Awards 2025

(From left) Puregold senior marketing manager Ivy Hayagan-Piedad, Sonny Bautista, Lyle Gonzales and Jeng Galang from Republic Creative Creations, Inc., and Siddharth Pathak, Senior Partner & APAC Leader for Consumer and Retail Practice at Kearney at the 2025 Retail Asia Awards

Puregold Price Club Inc., the number one Philippine grocery retailer and top trusted destination for Filipino families and small business owners ushered in the month of June with two prestigious wins at the recent 2025 Retail Asia Awards: Hypermarket of the Year (Philippines) and Integrated Campaign of the Year (Philippines).

The twin recognition marks the culmination of a massive year of growth for Puregold Price Club Inc, which touted a record-breaking P10 billion plus in profits by 2024's end. To date, the retail chain has over 700 stores nationwide, including S&R Clubs and quick service restaurants.

Puregold is renowned for its affordability, accessibility, and wide assortment, it has cultivated a loyal customer base— mostly amongst the older age groups of shoppers.

However, as consumer behavior shifts, Puregold recognizes the need for transformation. This has led the company to embark on a bold brand evolution to capture a new generation of shoppers by integrating retail with entertainment.

Puregold president Vincent Co extends his deep appreciation to the Retail Asia Awards for the esteemed Hypermarket of the Year (Philippines) recognition.

"The award is an acknowledgement of the clear-headed vision and drive that brought Puregold to its most successful year in the face of shifting and challenging market conditions," he affirmed.

On the other hand, the Integrated Campaign of the Year award comes off the back of Puregold's successful "Nasa Atin ang Panalo" campaign, which was a concerted effort to appeal & resonate emotionally with passionate and younger consumers whilst maintaining loyalty from its core base, making the brand relevant in their daily lives. This campaign also redefines Puregold’s identity beyond affordability and convenience. It is a fully integrated campaign that merges online and offline channels to deliver a cohesive and emotionally resonant brand experience.

The campaign culminated in a sold-out “Nasa Atin ang Panalo” thanksgiving concert held in Araneta Coliseum in 2024, in collaboration with major OPM artists including BINI, Flow G, SB19, and SunKissed Lola, celebrating the opening of Puregold’s 500th store.

"These awards from Retail Asia spur us to carry on with the good work we've been doing. We hope to further enrich the shopping experience of our loyal members and customers who share in our triumphs." said Vincent Co.