PLDT Enterprise enables Alfamart expansion with Smart connectivity

PLDT Enterprise and Alfamart leaders come together during a partnership engagement aimed at strengthening connectivity and supporting Alfamart’s expanding retail network nationwide: Mary Ann Pagsuyuin, Senior Relationship Manager, PLDT Enterprise; Tony Radovan, Head of Key Industries Group – Retail; Armie Sason, Head of Key Industries Group II, PLDT Enterprise; Victor Genuino, Head of Key Industries Group, PLDT Enterprise, and President and CEO, ePLDT and VITRO Inc.; Harvey Ong, Chief Operating Officer, Alfamart Trading Philippines, Inc., Jason Ngo, Chief Technology Officer, Alfamart Trading Philippines, Inc.; Carmelita King, Head of Fixed Assets and Supplies, Alfamart Trading Philippines, Inc.; Eli Bonsol, Senior HR Manager for Corporate Branding – Human Capital Group, Alfamart Trading Philippines, Inc.

Alfamart Trading Philippines, Inc. (Alfamart), the minimart chain of the SM Group, continues to strengthen its retail operations nationwide through its longstanding partnership with PLDT Enterprise, leveraging reliable mobile connectivity on the high-performance network of Smart Communications, Inc. (Smart) to support its growing workforce and expanding store network. 

Known for its aggressive growth and expansion plans, Alfamart has built a strong presence across the Philippines, particularly in underserved communities, by providing access to essential goods at competitive prices. With a total network of 2,494 existing branches and plans to open at least 400 new stores annually, reliable communication across its stores and office-based teams is critical to sustaining day-to-day operations and supporting continued growth. 
 
A commitment to supporting the retail industry 

PLDT Enterprise’s collaboration with Alfamart underscores its commitment to supporting the retail sector, particularly large-scale retail operations that rely on seamless coordination across geographically dispersed locations. By providing dependable communication support, PLDT Enterprise helps ensure that retail teams remain connected, responsive, and operationally efficient as Alfamart continues to scale. 

To support Alfamart’s communication needs, PLDT Enterprise provides Smart Postpaid Plans, enabling employees across stores and offices to benefit from wider network coverage and reliable mobile connectivity brought by Smart. Running on Smart's superior and resilient mobile network, these solutions help facilitate day-to-day coordination, improve responsiveness, and support the operational demands of a fast-growing retail organization. 

“Retail operations depend on consistent and reliable connectivity, especially as store networks continue to grow,” said Victor Genuino, Head of Key Industry Group at PLDT Enterprise and President and CEO of ePLDT and VITRO Inc. “Through our longstanding partnership with Alfamart, PLDT Enterprise remains committed to supporting their operations with mobile solutions that help keep teams connected and enable business continuity.” 
 
A partnership built on reliability and service 
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With Alfamart’s transition to Smart services starting in 2020, highlighted by the advantages of nation-widest network coverage and aftersales service, the partnership has now reached its third renewal, with PLDT Enterprise continuing to support Alfamart’s postpaid requirements for both store-based and office-based users. The collaboration reflects a shared focus on reliability, service quality, and long-term partnership—key factors that support Alfamart’s continued expansion and operational efficiency. 
 
From Alfamart, Harvey Ong, Chief Operating Officer, shared that the partnership with PLDT Enterprise continues to play a role in supporting the company’s expanding operations. “As Alfamart grows its store network across the country, having a reliable telecommunications partner is essential. PLDT Enterprise’s mobile solutions and service support our teams as we continue to serve communities nationwide.” 
 
Through this collaboration, PLDT Enterprise reinforces its role as a trusted technology partner for large retail organizations—supporting Alfamart’s mission to improve accessibility to essential goods, generate employment opportunities, and contribute to local economic development across the Philippines.