Phinma Corporation Unveils its P12 Billion Worth First Township Development in Bacolod City

PHINMA Properties launched its newest township, Saludad, over the weekend - reflecting the PHINMA Group's commitment to making lives better by creating sustainable communities and spurring regional development.

​PHINMA Properties is a subsidiary of PHINMA Corporation committed to making lives better by providing shelter to first-time homebuyers by innovatively shaping new urban communities that nurture Filipinos to become better citizens.
The launch held last October 19 showcased the spirit of Negros through its heritage, culture and food. Aptly themed "Aton lni: Experience the Best of Bacolod in One Integrated Township," the event had captivating performances by Kabataang Silay RondaIla and a degustation by the Slow Food community highlighting Negros Island's artisanal farmers and produce that strictly practices good, clean and fair principles in nurturing and growing their crops that promotes sustainability.
 
An immersive presentation and walkthrough of Saludad followed, where Atty. Reggie Jacinto­ Barrientos of JEPP Property Corp., Vice President and Chief Township Officer Paolo V. Reyes, and Royal Pineda+ Architecture.Design Principal Architect and CEO Ar. Royal Pineda showcased the township's masterplan designed to reflect Bacolod's evolving needs and honor its culture and natural beauty. "Saludad's location has a unique charm and potential which we want to share with you all. We're integrating the best of the City of Smiles in this township, embracing both heritage and modernity which both Bacolodnons and people from other places will love," said Mr. Felix.
 
The P12-billion, 21-hectare township builds on Bacolod's emerging economic prominence and key infrastructure developments. Saludad will have a business district sprawling with commercial opportunities for local entrepreneurs and professionals and feature essential services from the PHINMA Group: accessible, quality learning right within the township from PHINMA Education and hotel and event spaces from PHINMA Hospitality that showcase the city's signature warmth and charm.
 
Saludad reflects the guidance of PHINMA Properties' and PHINMA Corporation's Chairman Emeritus Oscar J. Hilado, a proud Bacolodnon himself. PHINMA Properties has partnered with JEPP Real Estate Co of the Jacinto, Echaus, and Puentevella families for the mixed-use, master-planned development.
 
PHINMA Corporation Chairman and CEO Ramon R. del Rosario, Jr. congratulated PHINMA Properties for the successful launch of Saludad-a project which he also noted is close to Mr. Hilado's heart given his Negrense roots. "Bacolodnon culture immensely values family and community, the basic units of society that we in the PHINMA Group mainly cater to. This township will provide Bacolodnons and other locals more opportunities to improve their lives while finding their own community in Saludad," said Mr. del Rosario.
 
The event also marked the launch of Likha Estates, a meticulously planned residential community inside Saludad which features modern living spaces, upscale amenities, and green spaces that seamlessly blend a life of class and convenience.
 
"At Likha Estates, families in Bacolod can find a home where they can recharge, unwind, and excel. Its various amenities enable a well-rounded lifestyle tailored to whatever their needs and desires are," said Mr. Reyes.
 
Saludad is a 21-hectare master-planned mixed-use development forged through the partnership of PHINMA Properties and JEPP Corporation, with design expertise from Royal Pineda+ Architecture-Design. Located in Bacolod city, Saludad features residential communities, commercial complexes, and urban open spaces that uniquely blend Bacolod's distinct character and contemporary design that puts life right at the center stage, where it should belong.
 
PHINMA Properties is a subsidiary of the PHINMA Corporation, committed to making lives better by providing shelter for first-time homebuyers by innovatively shaping new urban communities that nurture Filipinos to become better citizens. With over three decades of experience, PHINMA Properties creates thoughtfully planned, sustainable developments that ensure safety, comfort, and a sense of belonging, giving every Filipino the opportunity to thrive in spaces that foster community, inclusivity, and growth.
 
PHINMA Corporation is a Filipino-owned conglomerate that seeks to build the nation through successfully-run businesses that make lives better for nearly 70 years now. The Group provides communities in the Philippines and beyond the essentials to a dignified life through its education, construction materials, property development, and hospitality businesses. As it champions using business as a force for good, PHINMA believes in mutually serving the needs of society and the aspirations of shareholders.

"This certainly inspires the Group to harness our businesses' strengths and ramp up investments to boost development in our regions and impact more lives. By building sustainable communities, we reaffirm our commitment to nation-building," Mr. del Rosario added.
 
Saludad's town center also has a curated selection of dining, shopping, and entertainment choices for residents and visitors alike. The township likewise features residential enclaves that are more than just living spaces: its offerings include residential lots and medium-rise condominiums.