Philippine Airlines Takes Flight with Modern Sales Technology Through NDC Integration

Philippine Airlines (PAL), the country’s flag carrier, is taking a bold step into the future of air travel distribution by launching a new, dynamic booking and selling platform through its integration with the New Distribution Capability (NDC) powered by Amadeus. ​

NDC transforms the way PAL engages with travel partners and customers by enabling direct access to passenger preferences — from flight schedules and seat selections to in-flight meals and other ancillary services.

This initiative brings greater personalization, transparency, and efficiency to the travel experience.

“We are excited to pioneer this modern distribution solution in the country,” said Justin Warby, PAL Vice President for Sales and Distribution. “This undertaking is in line with PAL’s commitment to modernize distribution methods and deliver benefits for distribution partners and customers.”

Through NDC, partners will be able to offer competitive, personalized ancillary products including seat selection, prepaid baggage, and meal options.

Partners can connect to PAL’s NDC platform via three channels:
 

• Connect API – for seamless integration with existing travel agency ticketing solutions
• Connect Hub – a ready-to-use travel agency portal
• Connect + – access NDC content via aggregator platform

 
The rollout will begin in key markets including the United States, Canada, Singapore, Hong Kong, Japan, Australia, the United Arab Emirates, Qatar, and Saudi Arabia.
 
NDC will be implemented alongside the existing Global Distribution System (GDS), ensuring a seamless transition for PAL's global network of partners and customers.

Philippine Airlines joins over 60 leading global airlines already adopting the NDC standard, reinforcing its commitment to innovation, efficiency, and superior customer experience.

Philippine Airlines (PAL) is the Philippines’ flag carrier and only full-service network airline, as well as the first commercial airline in Asia. PAL's fleet of Boeing, Airbus, and De Havilland aircraft operate scheduled nonstop flights out of hubs in Manila, Cebu, Clark, and Davao to 31 destinations in the Philippines and 38 destinations in Asia, North America, Australia, and the Middle East. Known for its hallmark heartwarming and gracious Filipino service, PAL also supports the global economy through air cargo and charter services, while serving the travel needs of overseas Filipinos as well as businesspeople, tourists and families from all over the world.