Park Inn by Radisson North EDSA Announces First PDL Hire

SM Hotels & Conventions Corporation’s (SMHCC) regarded hotel property in the North takes pride and joy in welcoming Ms. Marissa Basa, its first hire from the program, as a Housekeeping Attendant under Multi-Access Cooperative. From left to right – Park Inn by Radisson North EDSA General Manager Mr. Reycie Gutierrez, SM Hotels & Conventions Corp. VP for Human Resources and Organizational Development Ms. Charmagne Adonis, Quezon City Mayor Joy Belmonte, Ms. Marissa Basa, Park Inn by Radisson North EDSA General Manager Ms. Ann Olalo, and SM Hotels & Conventions Corp. Asst. VP for Public Relations Ms. Nian Rigor

Park Inn by Radisson North EDSA, with the full support of Radisson Hotel Group and its owning company, SM Hotels and Conventions Corp. (SMHCC), aims to create lasting, positive change by giving PDLs the tools to build better futures for themselves and their families.

Last February 13, 2025, the hotel officially celebrated this momentous occasion led by no less than Quezon City Mayor Joy Belmonte, together with the rest of the Quezon City Government, Park Inn by Radisson North EDSA and SMHCC Executives, Multi-Access Cooperative, and the Bureau of Jail Management and Penology (BJMP).

In October 2024, with its commitment to responsible business, Park Inn by Radisson North EDSA officially launched a long-term initiative to provide Basic Housekeeping Skills Training for Persons Deprived of Liberty (PDLs) at the Quezon City Jail Female Dormitory. This program aligns with Quezon City Mayor Joy Belmonte’s No Woman Left Behind initiative, which aims to empower women and equip them with the skills needed to rebuild their lives.

In partnership with the World Sustainable Hospitality Alliance, which provided the global Housekeeping Curriculum, Park Inn by Radisson North EDSA ensures that the training adheres to international hospitality standards. To support hands-on learning, a Park Inn Standard Room was constructed within the Quezon City Jail Female Dormitory, allowing trainees to practice and apply their skills in a real-life setting. The Quezon City Skills and Livelihood Foundation, through a TESDA-certified trainer, conducts the training. One of the program’s participants regained her freedom and, in February 2025, was provided an employment opportunity at Park Inn by Radisson North EDSA through Multi-Access Cooperative.

This initiative is a testament to the power of collaboration and the impact of providing opportunities for rehabilitation and empowerment. Through continued efforts, Park Inn by Radisson North EDSA and its partners remain committed to making a meaningful difference through the newly-found competence of these women.

Part of the Radisson Hotel Group, Park Inn by Radisson North EDSA features 238 contemporary and comfortable rooms and suites catering to various types of guests, from business travelers, leisure guests to extended stays.

Strategically located in the heart of Quezon City, an up-and-coming Information and Communication Technology (ICT) capital, the hotel offers a range of facilities including three dining options, two outdoor swimming pools, a 24-hour fitness center and flexible function spaces that can cater for events of up to 660 persons. The hotel also enjoys direct connectivity to the SM City North EDSA shopping complex.

SM Hotels and Conventions Corp. (SMHCC) was established in April 2008 with the primary purpose of developing and managing the hotel and convention properties of SM Prime, one of the largest integrated property developers in Southeast Asia. SMHCC is guided by its mission to be the leading hotel and convention company in the Philippines and its vision to build and operate hotels and convention centers that take pride in Filipino warmth and hospitality.

SMHCC’s encouraging growth has propelled the company’s goal to double its portfolio throughout the country within the next five years. It is geared towards becoming a brand powerhouse that ultimately seeks to create an indelible mark in the country’s tourism industry.

Currently, the SMHCC portfolio is comprised of ten (10) hotel properties with a combined inventory of more than 2,600 rooms and over 42,000 sqm. of leasable convention space. The list of properties under SMHCC includes Taal Vista Hotel, Pico Sands Hotel, Conrad Manila, Lanson Place Mall of Asia, Radisson Blu Cebu, Park Inn by Radisson Clark, Park Inn by Radisson Davao, Park Inn by Radisson Iloilo, Park Inn by Radisson North EDSA, Park Inn by Radisson Bacolod, and the SMX Convention Centers and trade halls.