MVP Group's Kayana and Accenture to Build 'Digital Factory'

​Kayana Solutions Inc. (Kayana) and Accenture have established a strategic partnership to create a digital factory that would speed up digital product development for the MVP Group.

“Digital is charting the economic future of the Philippines as with most countries in the world, and we are committed to creating new ways in which Filipinos can realize its benefits. Establishing ‘Kayana’ is about delivering on this promise,” said Manny V. Pangilinan, Chairman and CEO, Kayana Solutions, Inc. “The digital factory will bring together the skills and competencies that the Group needs to deliver hyper-personalized experiences that meet the needs of Filipinos.”

“We share Kayana’s ‘can do’ spirit. We are proud to collaborate with the MVP Group and bring together the best of Accenture’s services and capabilities to support the MVP Group in creating value for Filipino enterprises and consumers,” said Ambe Tierro, country managing director and technology lead of Accenture in the Philippines.

Accenture's expertise in data- and AI-driven consumer experiences, as well as cloud-based solutions, will be used to power the digital factory. Accenture will manage Kayana's brand strategy, product research, and user interface (UI) / user experience (UX) design through Song, its tech-powered creative group. The digital factory will also address the digital demands of other MVP Group businesses as well as Filipino enterprises looking to establish digital services.

“By tapping into Accenture Song’s expertise in design and digital products, marketing, commerce and service, we are combining creativity, innovation, and technology to push boundaries and help Kayana deliver on its commitment to customer-centric innovation,” added Tierro.

“Customer experience is the heart of the relationship between a business and its customers. We are excited to bring our expertise and help Kayana embark in reimagining experiences and building relevance for businesses and consumers across channels and platforms,” said Flaviano Faleiro, Accenture Song’s president in Asia Pacific.

Kayana Solutions Inc., formerly referred to as DigiCo, is a data-powered digital experience company that harnesses the data assets of the businesses led by Manuel V. Pangilinan to deliver a superior and hyper-personalized customer experience backed by insights that can pave the way for a radical change in customer engagement across the MVP group. We aim to be a beacon of digital possibilities that continuously uplifts Filipino lives and propels the Philippines towards a more progressive, thriving future. Kayana Solutions Inc. is owned by the following companies led by Manuel V. Pangilinan: PLDT Inc., Manila Electric Company, and Metro Pacific Investments Corporation.

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.