Max’s Group, Inc. marks 25th listing anniversary

(from left): MAXS Independent Director Elizabeth P. Orbeta, MAXS Director Dave T. Fuentebella, MAXS Director Cristina T. Garcia, MAXS Director Carolyn T. Salud, MAXS President and CEO Robert Ramon F. Trota, MAXS Chairperson Sharon T. Fuentebella, PSE Chairman Jose T. Pardo, PSE President and CEO Ramon S. Monzon, PSE COO Atty. Roel A. Refran, PSE Issuer Regulation Division Head Atty. Marigel M. Baniqued-Garcia, PSE Corporate Secretary Atty. Aissa V. Encarnacion, and PSE Capital Markets Development Division Head Mark Frederick V. Visda.

The Philippine Stock Exchange, Inc. (PSE) hosted a bell ringing ceremony for Max’s Group, Inc. (MAXS) to mark its 25th anniversary as a publicly-listed company.

MAXS, formerly Pancake House, Inc., joined PSE’s roster of listed firms on December 15, 2000.

PSE President and CEO Ramon S. Monzon, in his welcome remarks, highlighted the company’s journey, including the landmark 2014 consolidation of Max’s Restaurant’s iconic brands with Pancake House’s portfolio for P3.5 billion, and a follow-on public offering in the same year, which established MAXS as the Philippines’ largest casual dining restaurant group.

Mr. Monzon also cited MAXS’ expansion in terms of market capitalization since its listing date. “When Pancake House, the precursor company of MAXS, listed in December 2000, its market capitalization was a mere P332 million. MAXS has grown this 7.65 times to P2.54 billion as of the end of last year, an astonishing growth of 665 percent. This growth undoubtedly proves how MAXS leadership was able to strategically steer the business to expand and evolve within this highly competitive industry,” Mr. Monzon added.