Jollibee Group's Mang Inasal and DOT Join Forces to Celebrate Filipino Flavors and Tourism

Mang Inasal and the Department of Tourism (DOT) have announced their collaboration, formalized through a Memorandum of Agreement, to promote their “Love the Flavors, Love the Philippines” campaign, inspiring locals and tourists to explore the country’s unique flavors.

​“For more than 20 years, Mang Inasal has seen how our food creates lasting connections between tourists and their experiences in the Philippines,” said Mang Inasal president Mike V. Castro. “This partnership with DOT excites us because it allows us to turn every meal into a reason for tourists to keep coming back. We look forward to making their trips more fun, memorable, and flavorful through Mang Inasal.”
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The partnership was officially launched at the DOT office in Makati City, with Mang Inasal executives and key representatives from the DOT, led by Secretary Christina Garcia Frasco, in attendance.

“As DOT elevates the global competitiveness of Philippine tourism, we have remained true to who we are,” said Secretary Frasco.

“And what better partner for the DOT to have than a homegrown brand that has brought much pride to our countrymen for all that the brand has managed to accomplish these many years, and for the many stomachs that have been satisfied, hearts that have been made happy, and families that have come together at the table, enjoying a meal of Mang Inasal.”

As part of the “Love the Flavors, Love the Philippines” campaign, regional festivals will be highlighted to showcase gastronomy tourism to both locals and tourists. More exciting projects are set to be revealed in 2025 through the official online channels of Mang Inasal and the DOT.
 
Mang Inasal, the Philippines’ Grill Expert, has been serving mouthwatering Ihaw-Sarap food and Unli-Saya experiences for over 20 years.

Mang Inasal's journey began on December 12, 2003, when Edgar “Injap” Sia II founded the first Mang Inasal in Iloilo City. Inspired by the Hiligaynon term for “Mr. Barbecue,” we became a household name with our iconic Chicken Inasal and set a new standard by offering unlimited rice—an industry first that made us stand out from competitors.

As Mang Inasal rapidly expanded, Jollibee Foods Corporation (JFC) saw its potential and acquired 70% of Mang Inasal in 2010 for P3 billion. By 2016, JFC completed the acquisition, buying the remaining 30% for P2 billion, making Mang Inasal a fully owned subsidiary of JFC.