 As previously disclosed, Google will utilize machine learning to estimate the age of signed-in users in the United States. Google will begin rolling out the update to a select group of users in the United States in the coming weeks to help them further protect young people who use Google products. Google will keep a careful eye on this before expanding its rollout. For Google publisher ad products, when the machine learning model flags a Google signed-in user as likely under 18, they will be provided additional ad safeguards. This includes:
• Disabling ads personalization • Disallowing sensitive creative categories from serving These changes will be applied to demand served through Google publisher products (Ad Manager, AdSense, and AdMob) when Google account information is used. As per Google, there is no action needed at this time. |
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