Google AdSense to remove the "Significant Skin Exposure" block control category

From July 30, 2025, Google AdSense will start to remove the "Significant Skin Exposure" sensitive category from Blocking controls.

According to Google AdSense, this change is part of their ongoing effort to give publishers more precise brand safety controls. Once this happens, publishers will not be able to broadly block creatives that appear to show bare skin via this sensitive category.

​According to Google AdSense, if you don't have any existing blocks that use this category

You don't need to take any action. On July 30 2025, Google AdSense will remove the "Significant Skin Exposure" sensitive category from your Blocking controls.

According to Google AdSense, if you do have existing blocks that use this category

On July 30 2025, Google AdSense will add a "Deprecated" label to the "Significant Skin Exposure" category in your Blocking controls. Then, beginning September 30 2025, your existing blocks will no longer apply. You will still be able to block unwanted creatives with exposed skin using more precise categories. To block unwanted ads with significant skin exposure, Google AdSense recommend blocking the following categories if you believe these types of ads are unsuitable for your users:

• “Reference to Sex”, “Sexual Reproductive Health” and “Dating” in sensitive categories
• “Swimwear” and “Underwear” subcategories under “Apparel” in general categories

Ads that violate Google's ads network policy and Google’s platform program policies will continue to be filtered and won’t show up in your site.
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Google AdSense recommend that you review and update your existing general category and sensitive category blocks within your Blocking controls to ensure that your brand safety requirements continue to be met effectively.