Google AdSense Launches New Ad Intent Chips Format

​Ad intent chips, Google's newest intent-driven search format, will soon be available. Ad-intent chips give the publisher even more opportunities to interact with highly relevant AdSense for Search ads, following the success of ad intent links and ad intent anchors.

Based on user interest and your content, Ad Intents automatically adds a little chip to the end of a paragraph on your page. Similar to how ad intent links and ad intent anchors work for users, clicking the chip opens a dialog with highly relevant AdSense for Search ads.

Chips give you more options for the types of ad intents you can utilize on your website, which could help you reach more user intents and enhance performance.
The user path for chips with ad intents looks like this:

Automatic Enrollment
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Over the following 30 days, Google will automatically enable chips for you as long as your settings are opt-in to all ad intent formats. Google's dedication to providing you with the greatest tools and features without requiring any extra implementation steps is reflected in this smooth transition.

Google is aware of how crucial flexibility is. You can choose not to use Ad Intents chips by unchecking the chips checkbox in your Ad Intents settings, should that be your preference.