Google AdSense Introduces New Display Ads Option for Ad Intents

On May 21, 2025, Google AdSense announced a new display ads option for the ad intents format. Publishers can now choose to either show display ads in their ad intents or search ads with display ads as backup when search ads aren't available. If the publishers are already using ad intents, Google AdSense automatically sets the ad intents setting to "Show search ads with organic search results."

As a reminder, ad intents place links, anchors, and chips into existing text and pages on the publisher's site related to its content. When a user interacts with a link, anchor, or chip, it opens a dialog that shows users relevant, organic search results with ads. Note that display ads and search ads have different revenue shares. When users click on display ads in ad intents, publishers receive the AdSense for content revenue share.

​Opt in to show display ads in ad intents

To opt in to showing display ads in ad intents, follow these steps:

1. Sign in to your AdSense account.
2. Click Ads.
3. In the table of all your sites, click Edit  next to your site. Your site opens in the ad settings preview.
4. Under "Ad settings", make sure Auto ads is turned on.
5. Click Intent-driven formats, and check the Ad intents checkbox.
6. Under "Advanced settings", select Always show display ads with organic search results.
7. Click Apply to site.