Google AdSense Improves the Policy Center to Help Publishers Prioritize Issues

​On April 22, 2025, Google AdSense announced certain Policy Center enhancements to assist publishers in better understanding, prioritizing, and resolving concerns.

Google AdSense introduces three new labels: Policy Issue, Regulatory Issue, and Advertiser Preference that provide publishers with more clarity on the source of the issue. The new labels give Publisher a clearer understanding of the cause and priority of active issues and help the publisher to identify which issues are policy, regulatory, or advertiser preference.

What's changed?

Google AdSense made the following improvements to the Policy Center:
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• Replaced "Must fix" with three new issue labels: policy issue, regulatory issue, and advertiser preference.
• Added new filters so you can filter by policy issue, regulatory issue, and advertiser preference.

• Updated the "Issue details" page to include the new issue labels and renamed the "Screenshots" column to "View issue".
  

• Updated the review process so you can now let Google know if you believe your site or app has been incorrectly labelled with an issue.