Globe Telecom, Inc. Creates a New Group for AI Development, Names its First Chief AI Officer

Globe Telecom, a leader in telco and technology solutions in the Philippines, has formed a new group to oversee the company's adoption of artificial intelligence as it continues to innovate to meet Filipinos' daily pain concerns.

Ernest Cu, Globe's President and CEO, announced the formation of Globe's AI Development and Enablement Group (AIDE), which represents a significant step toward leveraging artificial intelligence (AI) to improve business operations, service delivery, and customer experience.

AIDE, which will formally launch as a group on June 1, 2024, will lead Globe's AI initiatives, with an emphasis on strategic AI planning, development, business integration, and governance.

“To sustain our competitive advantage, we must continuously innovate and adopt new technologies. The emergence of Artificial Intelligence (AI) signals a pivotal shift, promising to revolutionize the way we do business and serve our customers. We’ve begun to see AI’s impact by way of the different teams across Globe having ongoing initiatives to take advantage of its benefits, but it is imperative that we move forward with unified intent and renewed vigor to navigate these new technological frontiers swiftly,” said Cu.

To lead the new group, Globe has named cybersecurity and data privacy expert Anton Bonifacio as its first Chief AI Officer (CAIO). Bonifacio, concurrently the company’s Chief Information Security Officer, is behind some of Globe’s cutting-edge innovations in data protection and cyber defense. "The creation of AIDE signifies a strategic investment in our technological capabilities and a concerted effort to integrate AI seamlessly into our operations,” said Bonifacio.

Globe has already begun to integrate AI into its business operations, harnessing the technology to improve productivity and save costs. AI is being implemented in a variety of internal operations, including credit and collection, financial reports, and procurement contracts. Globe has also begun utilizing AI for customer service and credit rating.​

“We are committed to fostering a culture of innovation and responsible AI use, ensuring that our advancements not only drive business growth, improve service delivery, and enhance customer experience, but also adhere to the highest standards of governance and compliance,” said Bonifacio.