Fruitas Holdings, Inc. Expands Exclusive Partnerships and Distributes Another Legacy Brand in Cebu and Zamboanga

Fruitas Holdings, Inc., the leading operator of multi-format food and beverage stores, listed on the Philippine Stock Exchange under the symbol FRUIT, achieved a major milestone by securing another exclusive distributorship through its subsidiary, Balai ni Fruitas Inc. (BALAI).

BALAI sealed an agreement with D’ Famous Red Box Corporation for BALAI to exclusively distribute the iconic Polland Hopia brand in Cebu and Zamboanga. Polland Hopia has been cherished by Filipinos since 1966. Renowned for its authentic mung bean cakes (Hopia), Polland Hopia offers a delightful array of flavors including the beloved Mongo Special Hopia, Black Mongo Hopia, Chocolate Fudge Hopia, and Ube Hopia. BALAI is confident that securing distribution rights for Polland Hopia in Cebu and Zamboanga will not only expand revenue stream but also foster deeper consumer loyalty. In addition, Polland Hopia will be available in Balai Pandesal community stores on a non-exclusive basis.

The agreement with D’ Famous Red Box Corporation expands FRUIT’s list of exclusive partnerships. FRUIT had previously entered an agreement with Bukidnon Milk Company (BMC) to exclusively distribute BMC’s products in Metro Manila. BMC is renowned for its premium farm-fresh dairy products sourced from Bukidnon, including its acclaimed premium whole milk, delectable chocolate milk, and diverse yogurt series. BMC's offerings complement FRUIT’s flavorful and fresh fruit juices, providing consumers with an expanded selection of healthy and thirst-quenching drink options.

"I am immensely proud and delighted for the Fruitas Group, as these exclusive distribution agreements underscore the trust and confidence that other brands place in us. At the same time, this reflects our unwavering commitment to deliver wholesome, high-quality products that resonate deeply with Filipino consumers, much like Fruitas itself. We look forward to introducing even more innovative offerings from Fruitas in the future," remarked Mr. Lester Yu, President and CEO of Fruitas Holdings, Inc.