Filinvest Development Corporation's Hospitality Arm Fuels Expansion with the Grafik Hotel Collection

Filinvest Hospitality Corporation (FHC) has formally opened its newest hotel development, Grafik Hotel Collection, located within Camp John Hay. This is the official debut of FHC's Grafik Hotel Collection, a new range of hotels designed to provide guest experiences that inspire stories about Filipino culture and heritage. The project is a collaboration between the Bases Conversion and Development Authority (BCDA) and John Hay Management Corporation.

The Grafik Hotel Collection Baguio will have 256 luxury rooms, five food and beverage outlets, a grand ballroom, meeting spaces, and a spa. FHC expects to open the hotel in the first quarter of 2025.

“The Grafik Hotel Collection is poised to make a significant impact on the local economy. By creating numerous employment opportunities, we aim to engage and uplift the community,” said Francis Gotianun, First Senior Vice President, Filinvest Hospitality Corporation. “Our project will not only boost tourism but also foster a sense of pride and involvement among the residents of Baguio. We are committed to contributing to the city's growth and prosperity."

"The BCDA welcomes the establishment of FHC’s new hotel, as this will enhance Camp John Hay’s position as a leading tourist haven and hub for leisure and business. This is an excellent addition to the world-class hotels lining up Camp John Hay, and we hope this entices more tourists to choose John Hay as their next destination,” BCDA President and Chief Executive Officer Joshua M. Bingcang said.
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Catering to both domestic and foreign guests, the new hotel will benefit local companies and contribute to Baguio City's overall economic prosperity. During the construction phase, the project created around 3,000 jobs and will employ between 250 and 300 people when it is fully operational.

"The Grafik Hotel is set to significantly boost the revenue for the John Hay Special Economic Zone by attracting a larger number of tourists. It will play a key role in job creation, balancing economic growth with environmental sustainability. I am confident that through our collective efforts, we can transform Camp John Hay into a model of sustainable tourism and community development, setting a precedent for others to follow,” said JHMC President and Chief Executive Officer Atty. Marlo Ignacio V. Quadra.

The Grafik Hotel Collection seeks to bring the world to the Philippines while also taking the Philippines to the world, forging new routes in Filipino hospitality via unique viewpoints and unforgettable experiences. The brand's fundamental goal is to transform explorers into storytellers. Its creative approach incorporates regionally inspired components into all aspects of its service, ensuring that each guest has a narrative to share.

"The Grafik Hotel Collection is more than just a brand; it's an experience that celebrates the beauty and stories of the Philippines," said James Montenegro, Country Manager, Chroma Hospitality Inc. "Our properties will serve as gateways to the Filipino experience, offering guests a chance to become part of the narrative through immersive and engaging experiences."

Chroma Hospitality, Inc. is the management company behind brands such as Crimson Hotels & Resorts (Mactan, Boracay and Filinvest City), Quest Hotels & Resorts (Cebu City, Clark and Tagaytay), Mimosa Plus Golf Course in Clark, Timberland Highlands Resort and Timberland Mountain Bike Park in San Mateo, Rizal and the latest Grafik Hotel Collection. The Grafik Hotel Collection in Baguio is the eighth hotel property of the Filinvest Group.

Filinvest Development Corp. (FDC) is one of the leading, stable, and diversified conglomerates in the Philippines. Through its diverse businesses, FDC has established a strong reputation as a dependable partner in economic development. FDC currently has strategic holdings in key industries such as real estate development and leasing, banking and financial services, hotel and resort management, power generation and sugar. FDC aims to grow this legacy of success by continuing to strengthen its position in the industries where it competes and embarking on new endeavors that will bolster its role in nation building. 

​Grafik Hotel Collection is an upscale hospitality brand dedicated to creating unique and memorable experiences for guests. Each property under the collection reflects a commitment to modern design, exceptional service, and immersive local experiences. Grafik Hotel in Camp John Hay Baguio is the first property in the collection, setting the standard for future developments.