Chooks-to-Go Improves Operations with PLDT Enterprise's Digital Solutions

PLDT Enterprise, the corporate arm of PLDT, has teamed with Bounty Fresh Group Holdings, Inc., the parent company of Chooks-to-Go, to provide integrated connectivity and communication solutions targeted at increasing operational efficiency and customer satisfaction.

​“At PLDT Enterprise, our mission is to help businesses thrive by providing technology their company needs to enable seamless operations and build stronger customer connections,” said Jay Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise. “This partnership with Chooks-to-Go demonstrates our commitment to driving business success ensuring they remain competitive in an increasingly digital world.”

Known for its signature roast chicken, Chooks-to-Go historically encountered operating challenges due to constraints in older SIM-based internet infrastructure. These issues resulted in service delays and inefficiency during peak demand periods, affecting both operations and customer satisfaction.

With the transition to PLDT Enterprise's fiber network, Chooks-to-Go now has high-speed, dependable internet that assures continuous operations across all branches. This infrastructure delivers more bandwidth and unfettered internet connectivity, allowing the organization to expand more effectively.

Furthermore, Smart Postpaid plans and Smart Bizload complement fiber connectivity with the goal of streamlining corporate communication, optimizing prepaid load management for staff, and enabling real-time coordination throughout Chooks-to-Go's wide retail network.

“By leveraging PLDT Enterprise’s fiber connectivity and mobility solutions like Smart Postpaid and Bizload, we’ve not only enhanced our operational efficiency but also improved our ability to deliver exceptional service to customers nationwide,” shared Patricia Cheng-Lim, EVP for Operations at Chooks-to-Go. “This partnership reinforces our commitment to innovation and customer satisfaction.”

This partnership emphasizes the increasing need for incorporating sustainable practices into business initiatives. Chooks-to-Go's use of PLDT Enterprise solutions aligns its operations with the United Nations Sustainable Development Goals (SDGs), notably in terms of resource optimization and environmental impact reduction through improved operational efficiency.

As companies embrace digitization, PLDT Enterprise continues to lead the way by offering solutions that promote resilience, inclusiveness, and sustainability. These collaborations demonstrate the importance of connection and technology in promoting significant change and enabling local businesses to succeed in the digital economy.