Cebu Pacific Air and Bridgestone Launch New Solution with “easytrack” Tire Management System

(Image Courtesy: Bridgestone. Overview of "easytrack" individual inventory item management system)

Cebu Pacific (CEB), the Philippines’ leading carrier, and Bridgestone Corporation have officially launched the "easytrack" tire management system in April 2025. This innovative system of Bridgestone uses QR codes and a smartphone app to streamline aircraft tire tracking, significantly cutting labor time involved in tire inventory management.

As a strategic partner of Bridgestone, CEB implemented "easytrack" across its supply chain, including outsourced external warehouses, CEB’s affiliated Maintenance, Repair, and Overhaul (MRO), and airline operations. After a successful three-month trial, results showed a 50% reduction in workload and near-zero human error, leading to its full-scale adoption.

“As Cebu Pacific continues to expand its operations, it’s essential that we invest in smart solutions that enhance efficiency and reduce manual workload. Partnering with Bridgestone to implement the “easytrack” system has enabled us to significantly improve our tire management processes, ensuring greater accuracy, safety, and productivity across our operations,” said Cebu Pacific Vice President, Engineering & Fleet Management Shevantha Weerasekera.

Aircraft tires must be managed individually to meet strict aviation safety standards. Traditionally tracked manually, these processes were prone to inefficiencies. Bridgestone developed "easytrack" to address these challenges, enhancing inventory accuracy throughout the tire lifecycle—from production to return.

This collaboration reflects Bridgestone’s vision of creating value through efficiency and sustainability, and CEB’s ongoing drive for operational excellence amid continued fleet and route expansion.

“As a value co-creation partner, we have proposed solutions tailored to on-site operations based on learnings and insights gained from Cebu Pacific’s frontline operations. We are very pleased that the official implementation of “easytrack” has contributed to the improvement of operational accuracy, safety, and productivity. Through further expansion and evolution of this solution, we will amplify the value of our ‘Dan-Totsu Products’, trust with our customers, and value of the data for creating new value,” said Bridgestone Corporation Director, Global Aviation Tire Solutions Business Division Arata Tomita.

Cebu Pacific entered the aviation industry in March 1996 and as a low cost-carrier, it pioneered the “low fare, great value” strategy. Since its inception, it has flown over 250 million passengers. CEB offers the widest network coverage in the Philippines with 37 domestic and 26 international destinations. It operates one of the youngest fleets in the world, with a fleet of 99 aircraft.