Ayala and Honda Announce Transition of Dealer Network

Image Courtesy: hondaphil.com

​Ayala’s mobility solutions group ACMobility and Honda Cars Philippines, Inc. (HCPI) jointly announce the transition of their dealer operations effective January 1, 2026. All dealerships currently operated by ACMobility, through Iconic Dealership Inc. (IDI), will be turned over to new dealer principals who will continue to support Honda’s growth and expansion. This development reflects the evolving strategies of both companies, as ACMobility and HCPI pursue their respective growth and innovation strategies.

The alliance dates back to 1990 with the opening of Honda Cars Makati. Over the years, the network grew steadily nationwide, with ACMobility ultimately becoming the largest Honda dealer group in the Philippines. ACMobility-operated Honda dealerships have sold over 220,000 vehicles as of August 2025.

The transition involves dealerships currently under the operation of ACMobility, namely Honda Cars Makati, Honda Cars Pasig, Honda Cars Shaw, Honda Cars Bacoor, Honda Cars Cebu, Honda Cars Mandaue, Honda Cars Iloilo, Honda Cars Negros, and Honda Cars Cagayan de Oro. ACMobility will begin turning over management and operations of these dealerships to new dealer principals towards the end of this year, the specifics of which will be announced by HCPI. Customers will experience a seamless transition, with the new dealer principals equally committed to delivering outstanding customer experience.

ACMobility will continue to operate all the dealerships listed above until December 31, 2025. Following this, full sales and after-sales services will remain available at all locations under new dealers with Honda’s dedicated teams ready to assist with sales, maintenance, repairs, warranty support, and vehicle care. To ensure a smooth transition, the dealerships will directly contact customers with active reservations to guarantee car delivery without disruption. All scheduled service appointments and repairs will also proceed as planned. Any updates will be announced by ACMobility and HCPI through official channels.

“We are grateful, and indeed proud, to have been part of Honda’s journey in the Philippines for the past three and a half decades. This transition reflects our ongoing effort to optimize our portfolio and focus on new growth areas. Among these are our initiatives in advancing sustainable mobility and electrification, where we continue to build solutions that benefit communities, businesses, and the environment.” said Jaime Alfonso Zobel de Ayala, Chief Executive Officer, ACMobility.

ACMobility’s transformation strategy refocuses its investments in new and high-growth businesses in automotive distribution and charging infrastructure, in light of its ambition to lead the transition towards sustainable and electrified mobility in the Philippines. This also follows ACMobility’s recent exits from the Volkswagen and Maxus distribution businesses, as the company moves towards streamlining its portfolio, aligned with the broader initiative of Ayala to sharpen its business lines.

Upon turnover of the dealership operations, ACMobility’s portfolio will be composed of the BYD and Kia distribution businesses; dealership operations of Isuzu, BYD, and Kia; electric vehicle (EV) charging infrastructure business; and the Bosch Car Service business.