Avida Land Launches P3.1-Billion Residential Development in Katipunan

(L-R) Hans Lopez-Vito, Ayala Land Head of Brand Experience and Strategy - RBG, Corporate, and Estates; Anne Baylon-Jara, Avida Land Head of Marketing - Core RBG; Raquel Cruz, Avida Land President; Bing Gumboc, Avida Land National Sales Head; and Aris Gonzales, Avida Land COO and PSMG Head

Avida Land has launched The Heights Katipunan, a new high-rise residential development in Quezon City backed by a P3.1 billion investment, as it taps sustained demand along the Katipunan corridor amid relatively limited new condominium launches in the area.

The Katipunan area has continued to attract steady residential interest due to its accessibility and its position as an established education hub. In recent years, several developments in the corridor have recorded high take-up rates or reached sold-out status, underscoring the area’s continued appeal to both end-users and investors. With fewer ongoing launches, available units in Katipunan have tended to move quickly, keeping residential activity active.
 
Responding to these market conditions, Avida Land—Ayala Land’s mid-income residential brand—introduced The Heights Katipunan, a development with 33 residential floors designed for long-term residents as well as those seeking efficient urban living options. The project offers amenities that support both work and daily living, including a swimming pool, meeting room, study hall, multi-purpose hall, and gym.
 
The development features a façade designed in collaboration with The Buchan Group Australia Pty Ltd, serving as the project’s international façade consultant, in line with Avida Land’s focus on global design standards. It also integrates a range of security and safety features such as RFID access control, digital locks, CCTV surveillance, and emergency power supply.
 
To enhance resilience and sustainability, The Heights Katipunan incorporates CLIMADAPT innovations, including heat-reducing materials and rainwater harvesting systems, to address the challenges of a changing urban environment.
 
“The Heights Katipunan continues to be a strong investment location, supported by its role as an education hub and its long-term residential appeal,” said Aris Gonzales, Chief Operating Officer of Avida Land. “The Heights Katipunan is designed to serve both end-users and investors—offering efficient, climate-resilient homes that align with how people live, study, and work today.”
 
Scheduled for completion in September 2030, The Heights Katipunan will offer 758 residential units on a 1,833-square-meter land area. Unit types include studio, one-bedroom, and two-bedroom layouts ranging from 21 to 68 square meters, catering to a range of lifestyle needs.
 
The project offers a variety of views, including east-facing units with mountain range views and morning sunlight; west-facing units overlooking a low-density cityscape; north-facing units facing the amenity deck; and south-facing units that receive natural light throughout the day. Prices start at P6.7 million, with the project currently available for pre-selling as part of Avida Land’s residential portfolio.
 
Combining strategic location, efficient design, and well-being-focused amenities, The Heights Katipunan reflects Avida Land’s continued focus on developing quality homes in growth corridors across Metro Manila.