Asia United Bank Marks Milestone with Over 6 Million HelloMoney Customer Base

Five years after launching HelloMoney, Asia United Bank (AUB) is celebrating a milestone as it surpasses six million total customers and expands its global relationships to bring the e-wallet closer to more Filipinos overseas.

“Beyond the numbers, we aim to build a reputation for our constant innovation, expanded global reach, and enhanced user experience, in line with our steadfast mission to make financial services truly accessible to every Filipino,” said AUB president Manuel A. Gomez.

Pushing the limits of innovation, AUB teamed with Alipay+, Ant International's cross-border mobile payment and digitalization solutions, to become the first Philippine bank to provide an e-wallet for cross-border mobile payments in 2022. This allowed HelloMoney users to easily scan and pay at Alipay+ retailers in Japan, South Korea, Malaysia, Hong Kong SAR, and Singapore.

In July 2024, AUB became the first Philippine bank to connect with the Philippine Statistics Authority's (PSA) eVerify system, which authenticates a person's National ID System registration. This implies that AUB users just need to reveal their face when creating an account on HelloMoney, which uses eVerify's powerful facial recognition technology for real-time matching of an individual's face, among other registration information, with the National ID registry.

Aside from allowing users to open an account without visiting a physical branch and perform bank-to-bank fund transfers, HelloMoney can also be used to purchase prepaid loads, remit money via Pera Padala, pay via QR code, settle bills, withdraw via ATM, and shop online using HelloMoney's virtual Mastercard. The e-wallet also allows members of the state-owned pension fund Pag-IBIG Fund to monitor their accounts and conduct financial activities via the Hello Pag-IBIG app.

To continue increasing its e-wallet market share, AUB will embark on further innovations in the next few years.

• Offer micro insurance through trusted partners for wider financial inclusion
• Enable digital savings through smart savings solutions, goal-based saving features, and automated savings options
• Further expand its global reach via Alipay+, enhance its connectivity with existing Japan and Korea corridors, forge more Southeast Asian country partnerships, and offer more competitive cross-border rates
• Further widen its acceptance network
• Introduce more enhancements in user experience
• Further simplify features such as easier transaction flows, smart transaction categorization, and one-tap frequent actions.

AUB revealed its expansion ambitions and strategic direction during a media event on November 26 at the Parañaque Integrated Terminal Exchange (PITX), followed by a thanksgiving event for valued partners.