917Ventures’ Velocity Program Helps Predikta Prove AI Can Forecast Ad Performance Using Historical Data

Marketers often invest heavily in creative campaigns without clear visibility into which ads will resonate most with audiences. Addressing this challenge, Globe, through 917Ventures’ Velocity program, has collaborated with Netopia AI to validate Predikta, an AI-powered platform designed to simulate audience behavior and predict campaign performance before media spend is committed.

Velocity serves as 917Ventures’ innovation platform, connecting high-potential startups with Globe business units to test solutions against real use cases, data, and operational conditions. This structured approach enables startups to refine their technologies in live environments while generating measurable outcomes that support commercial adoption.
 
As part of the collaboration, Predikta used historical campaign data from AdSpark to conduct blind simulations, forecasting which creatives would perform best. These predictions were then compared against actual campaign results to assess accuracy.
 
The validation demonstrated strong alignment between Predikta’s forecasts and real-world performance metrics, including click-through rates and cost efficiency. The results highlight the platform’s potential to help marketers make more informed creative decisions, optimize resource allocation, and reduce trial-and-error in campaign execution.
 
“This is exactly what Velocity was designed to do,” said Vince Yamat, CEO and Managing Director of 917Ventures. “We help startups validate their technology in real enterprise environments and generate evidence that can support commercial adoption.”
 
For Brave Connective Holdings, the initiative underscores the growing role of predictive artificial intelligence in improving marketing effectiveness. “Seeing data informed signals earlier can guide the creative ideation process before launch. This can sharpen creative strategy and make media investments more efficient.” said Nikko Acosta, Group CEO and President.
 
Actual commercial conditions
 
Netopia AI emphasized the importance of validating its platform within a real enterprise ecosystem. “Working within Globe’s ecosystem allowed us to test Predikta under actual commercial conditions,” said Axel Kornerup, Co-Founder and CEO. “The results demonstrate how behavioral simulation can help marketers make better decisions before they invest.”
 
Jason Albia, Co-Founder and Chief Scientific and Technology Officer of Netopia AI, highlighted the rigor behind the validation process. “This validation used blind simulations and a robust multi-level framework based on real historical campaigns. That level of rigor is critical to building trust in AI-driven decision-making,” he said.
 
The collaboration marks one of the first public milestones for Velocity, demonstrating how Globe and 917Ventures are enabling startups to move from promising concepts to scalable, market-ready solutions. It also reinforces Globe’s continued focus on building an innovation ecosystem that delivers tangible business impact for enterprises.
 
For marketers, the implications are significant: a new approach to testing and optimizing campaigns before launch, improving efficiency and strengthening return on advertising spend.